About

premise 

Strategic WinBack was founded on a simple premise ... 
It's tough and expensive to acquire new customers, but it’s relatively easy and inexpensive to win back old ones.   

Mission 

Very few companies are aware of the tremendous revenue opportunity lying dormant in their database of past customers, and that means a lot of money is being left on the table. 

Our mission is to get the word out and shine a light on this under-valued sales growth strategy.   We do this via articles and posts on LinkedIn and with the ...

One resource we created that's particularly helpful in demonstrating the value of past customers is the Client WinBack Benchmark Study.  

It offers a number of benchmarks, best practices and case studies from two of the world's top sales thought leaders (Jeb Blount and Jill Griffin).

Founder 

Dan Pfister 
Founder

Dan Pfister has been a marketer for over 20 years and has spent thousands of hours testing and implementing a very wide variety of sales growth strategies. 

In total they’ve generated over 50,000 customers and have allowed him to work with brands like Fidelity Investments and Tony Robbins (see below).

Though many strategies have generated outstanding results for Dan, nothing in his experience has generated revenue faster or more predictably than WinBack.

It was the strength and reliability of WinBack that motivated Dan to found Strategic WinBack and become an evangelist for this under-valued and under-appreciated sales strategy.